The words on your website have the power to either immediately attract visitors to your website and the simultaneous, terrifying capability to repel them. Content marketing in Utah has recently imploded due to the high demand of informative, unique and professional writing sought by online retailers and consumers alike.
With so many online resources and tools currently available to aid marketers in creating the perfect angle for their readers, it’s surprising that some businesses are still missing the mark. What gives? Is it the subject matter that’s making some websites tear-jerkingly boring to read? Or does overzealousness cloud the writing with so many adjectives that you incur a headache? Whether it’s content marketing in Utah or New York City, you have to be able to write if you want to be successful.
The Setbacks of Mass-Produced, Adjective-Rich Verbiage
Be wary of any company that seems to write faster than Jack Kerouac with a typewriter. One of the most prevailing—and subsequently incorrect—methods of creating verbiage in today’s digital age involves ingesting an encyclopedia-sized mound of online facts, data and information, and then haphazardly organizing this data into a rough outline and inserting a few keywords just for kicks. Look at it this way: Would you want to read something that sounded like it was regurgitated by an android running an online word algorithm? We know we wouldn’t.
Take a Cue of Originality from David Bowie
David Bowie once said, “I’m not interested in rock and roll. I’m just being David Bowie.” It was Bowie’s unapologetic originality that made him an international success that spawned over four decades of copycats. Originality is the point here—writing original, 100 percent uniquely-crafted, homegrown verbiage is the secret to a great website. Whether it’s content marketing in Utah or on the East Coast, make sure your verbiage isn’t just fresh and informative—make sure it has an element of originality to set it apart from the competition.
