Disciplines

Brand Development
Our brand-development process is unsurpassed. We not only understand the new business and media climate, we’ve created a custom marketing system purpose-built to help organizations connect their brand with their target consumers.

Within the Power of One Marketing System is a detailed playbook for building the brand and creating remarkable marketing results.

The Power of One is a defined, research-centered approach based on customer psychology, thought-patterns and buying tendencies and how brands can best use this data to connect with their customers. This process is unsurpassed in the industry.

Search Engine Optimization
At Fusion 360, Search Engine Optimization is part of our Content Marketing offering.
How a brand performs in the digital world is based largely upon it’s ability to be found by potential customers. Our SEO efforts go way beyond simply optimizing your website.
SEO is about producing relevant content that customers not only want to interact with, but share with their friends. This content could be editorial content, sharing data through an info-graphic, branded entertainment or something entirely new.

All of this content is produced 100% in-house, by our team of journalists, writers, designers and producers.

We only accept (1) SEO client per industry so our clients don’t ever compete with each other. Our SEO results are unsurpassed and guaranteed.

Pay Per Click Advertising
The Fusion 360 Outbound Media Department offers strategic thinking for our clients. Extensive research and planning goes into every outbound media campaign.

Whether it is a Pay Per Click (PPC) campaign, through Google’s Adwords platform, an online video campaign through YouTube or a remarketing campaign, all campaigns are thoroughly researched and analyzed daily to ensure they are meeting delivery goals.

Our outbound media strategies are unmatched. Each member of our outbound media team is Google Adwords Certified and receives extensive on-going training.

Social Media Marketing
The days of “interrupting” a target market with a marketing message are over. The world today is in the middle of an ongoing conversation. An organization’s challenge is to join that conversation and add value.

Social Media is moving at a staggering pace. New networks, services and social media platforms launch every day. Our Social Media team tracks technology and consumer behavior trends for our clients. We then provide content for these social media platforms that connects the brand with customers.

The Fusion 360 Social Media Marketing approach leads to consistent, integrated campaigns that go way beyond the superficial, resulting in content the consumers want to engage with and share with others.

Content Marketing
Fusion 360’s content marketing department was built specifically to produce the content that makes digital marketing work. Our 100% in-house team consists of digital strategists and content producers.

We write, edit, produce, manage, moderate and measure your social media, blogging, on-line video and every other form of digital media.

We embed our brand reporters within your organization and then offer your customers a multi-media experience full of the informative content they are seeking. We listen and engage customers, all in real time.

Traditional Advertising
There is a mass-exodus underway from most forms of traditional media.  Today’s newspapers, phone directories and FM Radio will be tomorrow’s phone booths and VCRs.  
Very few ad agencies have adapted to create integrated marketing campaigns that live across multiple platforms in the new business landscape. Fewer still, approach outbound or traditional advertising as we do.

Even our traditional media efforts are digitally focused. We first build a strategic foundation and then build messaging through outbound mediums like TV, radio and direct mail and then connect this outbound messaging to inbound, online platforms.

Our approach embraces change and leads to integrated campaigns and brand experiences that deliver a significant, measurable return.

Media Negotiating
Fusion 360 is widely considered the premier deal-maker in the industry. Each year, we negotiate millions and millions of dollars of media on behalf of our clients. We have successfully negotiated contracts for clients of all sizes in all industries. This vast purchasing power enables us to secure substantially lower rates for our clients.

From TV to Radio to Google’s Adwords to Pandora Radio, we are second to none in ensuring our clients receive the most aggressive media rates as well as generous added value and bonus for each of their media campaigns.

Our media campaigns deliver more rating points at a lower cost. Guaranteed.

Media Planning
The Fusion 360 approach to media planning is entrenched in strategy.

Traditional media planning logic tells us that the same people who see your billboards, will hear your radio ads and see your TV ads. This traditional thinking is no flawed thinking in the digital age. Consumers are revolting against traditional media, demanding a more customizable experience. The result of this mass-exodus is media fragmentation. We can no longer assume there is any audience cross-over or duplication within media or mediums.
If a media plan is to be truly successful, there needs to not only be a shared narrative (message) across each media, but there must also be adequate message repetition within each paid, earned and owned audience.

Our media planning strategies are unsurpassed in the industry. We custom-build media plans to reach today’s consumers with high-frequency campaigns, that achieve the necessary “mind-share” necessary to deliver ROI in the digital age.

Video Production
Our 100% in-house, Emmy Award™, Telly Award™ and Mercury Award™ winning creative capabilities range from TV commercials to live-action video to motion graphics to sound design to internet videos.

At the end of the day, great production means nothing if it did not deliver a return on investment; and it can not sell if it does not connect.

Our creative is a “fusion” of art and strategy, connecting with customers both emotionally and intellectually.

Website Development
Our Webby Award™ winning interactive team is recognized as a creative discipline, which means they are in the brain-storming sessions, continually providing input on how utilizing interactive solutions could solve the client’s problem and better connect the brand to the consumer.

We do not farm-out any work to third parties. Our 100% in-house, Interactive Developers are trained in understanding how to create interphases that are intuitive and invite people in. That could be a mobile experience, a website, e-commerce, a smart phone or tablet application or whatever is next.

Mobile Marketing
Our “Mobile First” group is fully embedded within the agency. We look at the mobile channel as a channel where we can actually develop long-term engagement with consumers.

We help organizations use mobile to build deeper relationships with their customers. We consider mobile from the beginning, not as an add-on, and approach everything with a “mobile-first” mindset.

Our “Mobile First” mobile marketing offerings, includes:
• Mobile Strategy
• Application & Website Development
• Mobile Advertising
• Mobile SEO
• Mobile Reporting & Analytics

Measurement + Analytics
There are two magic words in business: Accountability and Measure. Where there is accountability, things get done and what gets measured, creates accountability. When it comes to being accountability, it’s a numbers game (measure), and we like it that way.

We provide in-depth acumen across all of paid, earned and owned media, insight that goes way beyond traditional website analytics, to show you what’s working, what’s not and how to best improve. Our detailed weekly analysis will show you if you are over or under investing and how to best allocate funds to maximize ROI.

This results in an intelligent media strategy that is highly optimized, delivering more revenue with greater ROI.